Philosophy
Experience, attention to detail, and responsiveness to emerging trends and technologies shape our Internet development philosophy.
The word that best describes how we feel web development should be done is "elegance." Elegance suggests significance, simplicity, attractiveness, and functionality: something is elegant if it is meaningful, if it is free of clutter, if it is pleasing to the eye, and if it works.
Significance
We are drowning in information and starved for knowledge.Unknown
A well designed website provides information and services that are valuable and relevant. It is well known among traditional marketers that the best customers are return customers, and the same idea applies on-line; it is difficult to get people to visit a website the first time — once they do arrive, it is extremely important to present them with valuable, relevant information and services in order to ensure that they come back. Eye-candy will impress people the first time they visit a site; content will bring them back.
Simplicity
La perfection est atteinte non quand il ne reste rien à ajouter, mais quand il ne reste rien à enlever.
Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.Antoin de St. Exupéry
The obvious application of simplicity to web design involves load time: every second that people spend waiting for a site to appear is a second in which they might decide to go elsewhere. Another application of simplicity, perhaps even more significant, regards site navigation. If people are confused by a site and are unable to intuitively navigate to the content that they are seeking, they will leave. Well designed content and an intuitive user interface are vital aspects of a succesful website.
Attractiveness / Functionality
The medium is the message.Marshall McLuhan
There is a long-standing debate among those who design for the web regarding the relative significance of form and content; in fact, form and content can not be separated. Form is more than simply appearance, it is the whole of how information is structured and presented. The challenge in creating for the web is to unite form and content in such a way as to create a site that presents valuable information in a functional and attractive way; when this is done well, form and content cease to be antitheses and begin to be logical functions of one another.
Tookish Digital Communication provides a full range of Internet consultancy, development, and administration services, as detailed on our services page; our portfolio reflects our philosophy and the services we provide.
